The Holiday Season is on its way and you may be wondering what to do for your business contacts and clients to show them your appreciation and send holiday cheer.
You don’t have to stick to the generic greeting cards, there are a lot of different options for you. Thankfully, the web makes it easier by allowing you to find what you need in the comfort of your home or office. Here are 5 Holiday greeting card services that will impress your clients and strengthen your important business relationships.
Send your Holiday cards via email, saving a few trees along the way. I’ve talked about how much I like Paperless Post in a previous article. In case you missed it, they offer online paper stationery to send personalized cards, invitations and announcements. Constantly adding new cards to their collections, you’ll find unique designs and their retro and vintage cards are simply gorgeous!
Paperless Post pricing is pretty reasonable. You start off with 25 free coins and get an additional 5 coins if you sign up with Facebook, 10 coins for downloading the iPhone app and for every friend that registers and confirms, you’ll receive 5 Paperless Coins.
Paperless Post now offers a line of printed stationery. The printed cards start at $1.50 per piece including envelope. Production of your custom cards will take 3-7 business days, depending on the complexity and volume of your order.
Delivery for printed stationery
Standard ground (3-5 days), 2-day rush, and overnight shipping via FedEx.
I’m pretty sure there’s a SendOutCards distributor at every street corner in my town! Nonetheless, it can be an interesting and practical way to send your Holiday greeting cards.
Choose your custom card, add a personal photo, write your message and click send. SendOutCards will print, stuff, stamp and mail your personalized greeting cards to any postal address anywhere in the world. SendOutCards includes a simple Contact Manager you can use to import and store all of your addresses.
Below is the price information they advertise on their site for Customer pricing (there’s also distributor pricing). This doesn’t include postage costs.
Cards That Gives is a non-profit organization. It doesn’t design or produce cards; they direct you to more than 200 organizations that sell holiday greeting cards, tribute cards, and eCards to help fund their charitable work.
If you want to make a small difference by having some or all of the proceeds of your Holiday greeting cards go to a cause that you care about, this service is really cool!
The website provides multiple ways of searching for charities including location, Charity type, name, 100% proceeds to charity cards, and more.
Choose your template or create your own, VistaPrint offers a variety of choices for Holiday greeting cards along with their multiple marketing and promotional products.
Known for their affordable, customized products for small and micro businesses, VistaPrint also offers 100% satisfaction guarantee and flat rate shipping. They will ship to over 120 different countries and their fastest turnaround time is 3 business days.
5. Ink Cards
Create your holiday greeting cards from your iPhone or iPad. Add your own photos, special notes, and other personal touches with just a few clicks.
Ink’s cards are 5×7-inch and printed on thick, glossy card stock at a resolution of 300 dpi and they cost just $1.99 each (including postage!). Buy in bulk to save even more. Cards are delivered within the U.S., UK, Europe, and Canada within a week. Every card is guaranteed for your satisfaction.
Start With Contact Segmentation
Before you decide what you’re going to send your contacts this Holiday Season, take the time to go through your list and segment it into different categories.
I often talk about Customer Relationship Management Systems (CRM) and contact segmentation. This is when you look at all your contact list and categories them into groups. The more you know about your contacts, the better you’ll be able to categories them. Using CRM systems will make the process much easier and more efficient.
Since not all contacts are created equal, it makes sense to communicate differently with each category depending on where they are in your sales cycle, potential or future opportunities, etc.
As an example of basic level segmentation, you may have “A” contacts for important clients, center of influence and people who actively refer you business. “B” contacts may be people who are interested in doing business with you, past clients, etc. “C” contacts may be cold contacts that you don’t interact with much. Remember that this list needs to be reviewed on a regular basis as situations or business relationships may change and “A” contacts may turn into “C” contacts and vice versa.
When sending your Holiday Greetings to your contacts, it makes sense to use this list segmentation strategy to decide what you’ll be sending them and how much time and money you should invest on each contact.