According to Hubspot, companies that blog have 55% more visitors to their website than those you don’t! This should be a great motivation to really pay attention to your business blog. Most of us are not natural born writers but with a little help, some practice and as long as you stay committed for the long term, you should see an increase in traffic to your website.
Here are some points to remember when writing a blog post:
1. Make your article scannable.
Don’t make your readers search through your article to figure out what it’s all about. Your readers should be able to have a quick look at your article and pick out the key points without having to read the entire article. Break down your text into short paragraphs to make it easier to read. Use bullet points, bold, capitals, italics, Headings and Sub Headings.
2. Write great headlines.
Write headlines to grab people’s attention so that they’ll want to read your article. Your headline should be in line with the subject of your article so don’t try to trick your readers with your headline, which will only leave them frustrated.
3. Get to the Point.
Stay away from fancy terminology and leave out unnecessary words. Readers like informal writing so try to write in a way that speaks to them not “at” them. Avoid rambling on or you’ll run the risk of losing your audience really quickly.
4. Focus on the needs of your readers.
Pick a subject that will be helpful to your readers. Become a go to resource by providing valuable content and think about what problems you could resolve for them.
5. Write like you talk.
Write in a way that comes naturally and as if you’re talking with a friend. Essays are for college professors, your blog should be written with your audience in mind. Don’t be afraid to show your personality or give your personal opinion.
6. Keep it short.
Web readers have a very short attention span. The average blog readers stay 96 seconds per blog (source ProBlogger). Try to keep your posts between 250-500 words and a maximum of 1000 words for the longer articles.
7. Write Often.
The more often your write on your blog the more reason people will visit your site. This also might help in terms of Search Engines optimization. The frequency you publish blog posts will depend on many factors but publishing on a consistent basis is just as important.
8. Think about SEO.
Unfortunately, this is the boring part. Search Engine Optimization is something that you should keep in mind when writing your blog posts. Try to include some keywords that people are searching for on the web and that are more likely to give you a better search results ranking. You can use tools like Google Ad Words to help you out with this.
Like your website, your blog will be in a constant state of evolution. The more practice you get, the more comfortable you’ll be writing and will discover your own writing technique. Experiment with different styles and subjects and most importantly remember that you are unique and there are many variables that will make your blog a success, there is no magic formula.
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