Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Facebook Declining Page Reach: 9 Experts Weigh In

Facebook Declining Page Reach

As you may already know, Facebook’s organic Page reach (the number of unique people who saw your post in News Feed or on your Page) has been on a continuous decline for most Facebook Page owners for a while now. Facebook has confirmed in a recent post that due to the competition for each News…

15 Smart Quotes to Help You Start the Year on the Right Foot

Should you Dump your Facebook Page in 2014?

  If you have a Facebook Business Page, I’m certain you have noticed the drastic decline in post reach lately. It’s nothing new; we’ve seen a steady decline in reach for a while now. The difference is that now the average organic post reach (how many people see your posts in their newsfeed) seems barely…

Teens on the Web: What Every Parent Should Know

As internet users, we need to take an active role in protecting our privacy and safety, and to help our children do the same by teaching them about appropriate online behavior and how to be responsible digital citizens. Always connected through various devices, 95% of teens are using the internet today which makes them an extremely digital-savvy…

Create Powerful Content Based on Your Buyer Persona

Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering “consistent, ongoing valuable information.” wikipedia.org Not knowing exactly who you’re trying to attract with your content and marketing messages is a common issue among small business owners. Many…

Should You Leave Facebook for Google Plus?

Ever since Google+ was launched back in 2011, it’s constantly being compared to Facebook. Anytime a new feature is introduced on either platform, they’re being accused of copying or competing with each other. It seems like users are either on one side of the fence or the other. The rumors usually goes both ways: Google…

Top 10 Must Read Tips to Run a Successful Facebook Business Page

Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are 10 tips you can use to run a successful Facebook Business Page: 1. Find the Answers Why: Why should you be on Facebook? Not every business should…

LinkedIn Invitations: Everything You Need to Know

Most knowledgeable LinkedIn users would agree that best practice when sending an invitation to connect on LinkedIn should include a personal note introducing yourself and expressing why you want to connect. Although I personally don’t think it’s a crime to send a generic LinkedIn connection request, a well-crafted personal message will always increase your chances…

10 Essential Elements to Create a Successful Online Business

There are many factors that will impact the success of your business. With the increasing number of businesses moving online, the competition is huge! Many of those businesses will fail but there are certain basic elements you can establish to help turn your online business into a successful one. 1.    You can’t push your product…

Social Media Marketing: Get Out Now…You’re Doomed to Fail!

You’re a small business owner and have spent some of your hard earned money on social media marketing, hired people to setup your Facebook Page, Twitter account, YouTube Channel and LinkedIn Business Page. You’ve even hired a social media “expert” to post on your social media channels a few times per week. You’re also thinking that maybe…