Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Privacy and Brand Reputation: How to Protect Your Business

Privacy and Brand Reputation Privacy is a constant concern on the web not only for individuals but for businesses as well. Most people already have several accounts on social media sites such as Facebook, Twitter, LinkedIn and Youtube. Business owners have to be concerned about the use of these platforms by their employees in order…

Technology Tools and Ideas To Help You Organize Your Busy Life

If you’re like me, you probably have a pile of papers accumulating somewhere on your desk. All the different bills, lists, notes, correspondence and work documents that you have to attend to at some point can get pretty overwhelming. With the help of today’s technology, we can now eliminate a lot of these papers and…

Client Loyalty Will Help You Save Money

Building client loyalty can seem like a thing of the past. Actually, if done right, it’s still possible to keep your customers coming back for more. We’ve all heard this before, “it’s much more expensive and difficult to acquire a new customer than it is to retain an existing one”. Here are a few tips on…

Customer Service: When Bureaucracy Takes Over Common Sense

There’s no denying it, your customers should be your number one priority in your business. After all, without customers we would have no business and no income! When faced with good or bad service, unfair policies or treatment, our customers now have the choice to share their frustrations and experience with the world through different…

Cool Tool Review: Dropbox

Want to sync and back up your files? Drop everything. As more and more people work remotely, there’s a greater need for productivity tools that will allow people to work in a virtual team environment. Using cloud base applications makes this all possible and provides greater flexibility and increased opportunities. One tool that I recommend…

Social Media Strategy: Timing is Everything

As part of your social media strategy, researching the best time to post to your blog, Facebook and Twitter is important in order to get the highest level of engagement from your audience. You Blog: According to some research done by Dan Zarrella, people tend to read blogs mostly early in the morning. His research…

The Password Manager That Hackers Hate

Are you drowning in passwords for your emails, various online accounts, bank cards, office passwords or even codes to get in your car? The simplest way to keep track of them all would be to use the same password across the board or simply use the obvious “password123”, but we all know that it might…

Powerstick is A portable charger to revive your dead devices

How many times have you left home in a hurry and realized that your phone, laptop or GPS had low power but you just didn’t have enough time to plug it into the wall before leaving? That happens to me all the time! Thanks to Digitwirl, I discovered the Powerstick and now I have one…

6 Must Read Financial Tips for Small Business Owners

Running a business requires that you wear many hats. If you’re busy trying to make money, meet with clients, keep up with your marketing, and stay up to date with the latest technology, it’s not always easy to think about the financial part of your business. Here are six tips to help you out: 1….

Evernote is Digital Storage For Your Life

I’m very excited to announce my partnership with Carley Knobloch from Digitwirl. I first heard Carley speak last June when she was talking about WordPress during MomBizCoach Women Teleseminar Series with  Lara Galloway. It was evident that Carley was very passionate about technology and helping others understand how to use it. A few months ago, I…