Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Mobile Marketing: What The Heck Are QR Codes?

People are spending more time than ever on their mobile phones and the trend is only going to increase. According to a Morgan Stanley report, the mobile web will be bigger than desktop Internet use by 2015. There are huge opportunities for businesses to reach consumers using mobile marketing. Although they seem relatively recent, QR codes…

4 Fundamental Keys to Creating Your Own Success

In life or in business there are many factors that will affect the degree of success we’ll have. The definition of success can be a very personal thing. Many people expect success but haven’t created their own definition of success leaving them feeling frustrated. Here are 4 fundamental keys to creating your own success: 1….

Twitter 101: How to Use Twitter For Your Business

Twitter is pretty much everywhere now days and although many celebrities and businesses are using it, there are still some people who are not sure if it’s right for their business and how to best use the platform. What is Twitter? “Twitter is an information network. Millions of people (175,000,000 registered users), organizations, and businesses…

Deliver the Unexpected: Client Service Still Matters

Over the years, we as consumers have become accustomed to a declining level service. We don’t expect much because we haven’t been getting much from businesses lately. How many times have you had to deal with automated phone services with no human beings at the other end or the last time that you had someone…

Cool Tool Review: Paperless Post

Businesses are always looking for ways to create an impact on customers and stand apart from competitors. I’ve already written in a previous post about some ideas to wow your clients.  Paperless Post is an online paper stationery site to send personalized cards, invitations and announcements which will help you leave a lasting impression. Paperless…

Facebook Marketing: Back to the Basics

You’ve done your research and you’ve set out some strategies and goals and you want to use Facebook as a marketing tool for your business. For those of you starting out or looking to learn more, here are a few pointers to start off your Facebook marketing on the right foot. First, setting up your…

8 Tips to Learn How to Blog Like a Pro

According to Hubspot, companies that blog have 55% more visitors to their website than those you don’t! This should be a great motivation to really pay attention to your business blog. Most of us are not natural born writers but with a little help, some practice and as long as you stay committed for the long…

LinkedIn: The Forgotten Hero

We hear a lot about how great Facebook and Twitter are for business but we often forget and sometimes underestimate the power of LinkedIn. Where else can you find a social media platform where you’re able to network with so many successful businesses, entrepreneurs and influential decision makers? LinkedIn Quick facts: LinkedIn is the world’s…

Cool Tool Review: Prezi

Powerpoint, is usually the most known tool used for presentations and is mainly used in the form of slides.  If you do presentations and want to do things differently, Prezi is a tool that will help you create original presentations that will keep your audience’s attention by zooming out to see the big picture and zooming in…

Running Your Small Business: Old School vs the New Way

Many of you have been in the business world for many years and have seen the changes in the way small businesses operate. Some of the huge changes that took place of course were the emergence of the internet and technology. It has affected many aspects of the way we approach our clients and prospects and the way we run our businesses.