Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Drive Traffic to Your Small Business Website With a Blog

If you have a static business website, you should seriously try to take it a step further and consider adding a blog to it. Blogs are a great way to share a company’s expertise, build web traffic, and connect with current clients and prospects.

Seven Keys to a Great Relationship With Your Virtual Assistant

So, you’ve decided that it’s time to delegate some of your work load so that you can concentrate on what you do best and you found the perfect person to help you out…a Virtual Assistant (VA)! Your success with this new business relationship will depend on many factors but here are a few tips to…

Twitter Chats Explained in 6 Points

Twitter is a great place to connect with people from all over the world and to gain and share knowledge. Twitter is often misunderstood and people are missing great opportunities to gain visibility for their brand by not using it effectively. Participating in a Twitter chat is a fantastic way to take advantage of this rapidly growing platform. Here’s how Twitter chats work in six easy points.

7 Tricks to Help You Work from Home

When you work from home, people automatically think that you have a life of leisure and free time. Actually, it takes a lot of discipline to be able to stay on top of everything. Here are a few things to remember in order to stay productive and work efficiently.

Stop Spinning Your Wheels! Outsourcing For Business Success

Outsourcing to a Virtual Assistant might be a great option for your business when you need some additional direction & help to get you to where you want to be. Many come with a wealth of experience and knowledge and can really provide great value for your business. Your investment will be well served when you find the ideal Virtual Assistant that will create a long term partnership with you.

Cool Tool Review: WIZZsoft

If you’re like me, keeping track of your billable hours is sometimes a bit of a challenge. Here comes a tool that will help us out with that! Just launched last December, WIZZsoft is designed to help manage the process of billing, time and expense tracking and archiving of documents.

Grow Your Business Using a CRM System

In order to secure a steady income stream from your business, you have to track and maintain a client base that includes not only your current clients and prospects that are already in your sales funnel, but also a healthy list of future prospects. See it a little like feeding a plant…You need to feed…

Online Visibility For Your Business…Start With Your Home Base!

The online world is extremely aggressive because your competitors are no longer just your local businesses and more than ever people rely on the internet to base their decisions on whom they want to do business with. If you’re a business owner, having a website is a necessity now days if you want to stay…

12 Points to Remember to Keep Your Small Business Under Control!

What overwhelms most small business owners and Entrepreneurs is the lack of planning and structure. Here are some tips on how to get your business under control.

Quora Review: The New Kid in Town…What’s the Deal?

There’s a new kid in town called Quora that is generating a lot of buzz these days. Quora is mainly a question and answer website similar to the LinkedIn Answer feature.  According to Mitch Joel, you’ll find smart people with smart answers on Quora.  Although it’s being compared to Twitter, I fail to see the…