Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Self-Employment; how much are you really making?

According to monster.ca, when calculating your hourly or annual income, it is most likely that you spend up to 30% of your time on administration (tracking time, billing, paper work, bookkeeping, marketing, etc.), so every hour is not a paid hour. Outsourcing can help you achieve your business and personal goals and focus on what…

Starting a business during tough times

It is harder and harder to find and keep a job these days. Many people are thinking of different ways to make a living. The tough economic times might make people think twice about starting their own business thinking that it would never work. But in every economy, there are opportunities and it might just…