Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

How to Get Eyeballs on Your Business with a Blog [infographic]

How to get blog traffic

 Blogging Increase Website Traffic According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.  As many say, content is King BUT…it’s what you do with it after that will make all the difference. Even if you have loyal followers, generating traffic to your blog will require…

10 Facebook Page Tips to Avoid Looking Like a Fool!

The following Facebook tips are pretty straight forward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well. So, I thought I would give you a recap of what every Facebook Page…

Create Budget Friendly Facebook Contest and Custom Tabs

One question I often get from Facebook Page owners is how to create custom tabs for business Pages. There are a large number of companies that offer apps which you can install on your Page with different functionality and at a wide range of different prices. In case you didn’t know, custom tabs can be added to…

Facebook Insights Individual Post Metrics Explained!

Understanding how your Facebook Page is performing is a crucial part of your Facebook marketing. This will allow you to better understand your audience and make adjustments to your marketing strategy so that you can use Facebook to your advantage. Facebook Insights will help you analyze your Page performance. This is an overlook of Facebook…

Twitter Basics: Differences Between Types of Tweets

If you’re new to Twitter, there are a few basic features you should know how to use. When posting, you should understand the differences between different post types and how to use them correctly. Remember: When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Here are the…

The Only Social Media Sizing Cheat Sheet You’ll Need! [Infographic]

It’s not easy to keep track of all the changes on the different social media sites. Facebook covers, Twitter backgrounds, new features, new rules, social media sites are always going through redesigns or upgrades leaving users confused and scrambling to come up with new ideas. Maintaining a consistent brand image across your social media profiles is…

Where to Find Free Images for Your Blog

Using images to make your message stand out is a fantastic way to attract more attention to your content. You should know that most free images you find on the web (yes, the ones you find on Google images included) are protected under copyright laws which makes using them wrong unless specified otherwise. If you’re…

Want to Know How Your Business Ranks in Search: Go Incognito!

Ever wonder how your website, your business or your name ranks on search engines like Google? Most people will try searching for specific keywords thinking that it will show them accurately how Google is ranking them. Although it may seem like it would make sense, this will not provide you with correct data on how…

Seismic Change in Consumer Behavior: Is Your Business Visible?

The other day, I was having an interesting discussion with a parent from my daughter’s soccer team whom I will call “Mark”. We were discussing how people use the web when shopping for a home. Mark has been in the real estate business for many years and gets most of his business through referrals and…

Your Life Without the Internet Would Suck! [infographic]

Life without the internet

Surprisingly, I still occasionally come across people who continue to think the internet is a big waste of time. Although it can be a real time suck, I simply can’t imagine what our lives would be without the internet! Remember when you had to go to the library to do research or actually had to…