Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

The Duplicate Content Myth. Busted by Dino Dogan!

Your blog content should provide added value to your readers and it’s worthwhile to take the time to create original content that sets your business apart from all the other blogs. Nevertheless, you may at times want to use content from other blogs which you think may benefit your readers. Keep in mind that there…

10 Valuable Ideas to Help You Find Time to Blog

How do you find the time to create content for your blog when you have a business to run? Creating content and finding the time to do it are the biggest obstacles entrepreneurs and small business owners face when marketing their business. Creating interesting and valuable content for your business blog will give your audience…

How to Grow your Twitter Network

There are many different reasons why people use Twitter. It’s a great tool to extend your reach and create visibility for yourself or your business. Twitter enables you to interact with people from all around the world and can be a fantastic marketing tool. But without followers, it’s just like talking to a wall! Here…

Your Must Have WordPress Owner Record Keeping Form

WordPress Record Keeping Keeping a record of important information for your WordPress site up to date and accessible will help you easily find what you need whenever you need it most which is usually in the middle of a crisis like when your site gets hacked or when you accidentally delete something you shouldn’t have. This important…

5 Holiday Greeting Card Services to Impress Your Clients

The Holiday Season is on its way and you may be wondering what to do for your business contacts and clients to show them your appreciation and send holiday cheer. You don’t have to stick to the generic greeting cards, there are a lot of different options for you. Thankfully, the web makes it easier…

Bullied to Death: Your Role as a Digital Citizen

Stories like this always really touch me deeply. Although this subject might not be directly aligned with what I usually write on this blog, I felt the need to write about this because first I am a parent and as an active digital citizen, I strongly believe that we all have responsibilities to respect, educate and protect…

Permalink Structure: Simple Trick to Increase Blog Traffic

If you have a business blog, you surely will want to do anything possible to increase your traffic. One thing you should do is change your blog’s Permalink structure so it contains some informative text rather than just a post number or a date. This is an easy trick that you can use to make sure that your…

New LinkedIn Endorsements: Where’s the Value?

LinkedIn just announced a new feature called Endorsements. This feature will allow users to easily show support for their connections, with one simple click you can validate your connections Skills & Expertise. Endorsements was launched this week in English across the United States, India, New Zealand, and Australia but should also be released on a wider scale…

LinkedIn Means Business [infographic]

LinkedIn for Business Infographic

LinkedIn has seen incredible growth since it’s inception in 2003 both in memberships and revenue. According to Hubspot, LinkedIn generates the most customers for B2Bs (61% of companies) than any other social networks on the web. LinkedIn can be a very useful tool for generating leads if you use it properly! Are you using LinkedIn to…

How to Set Up a WordPress Website: Step-by-Step Guide

By now, I’m sure you realize that having a website for your business is not optional anymore! Furthermore, did you know that companies that blog have 55% more website visitors than companies that don’t blog ( Hubspot.com). This should be enough of an incentive to convince you to also add a blog to your business website…