Author Archives: Genevieve Lachance

Some would say that I'm a little obsessed about technology, the web & social media! I would say that I'm more "passionate" about maintaining the pulse on the newest trends and tools. I work with small businesses and entrepreneurs to optimize their business using technology and leveraging the internet. My focus is primarily online and social media marketing, training and support.

Facebook for Business: Take a Look at These Numbers

We can’t deny Facebook’s popularity and growing trend over the last few years. Having an active Facebook page can help your business gain incredible visibility. It allows you to connect and communicate with your prospects, customers and community where a great number of them hang out on a daily basis. So here are some numbers and Facebook statistics…

Working from Home: Check Out These 4 Must-Haves!

If you have a home office, you know how difficult it is to stay focused and disciplined to get your work done. Having a well organised space can definitely encourage you to be more productive. Besides the obvious office equipment such as a computer and a phone, here are four items you need to check…

Money, Time and Success: It’s All about Systems!

I often discuss the importance of implementing systems and procedure for your business. Simply explained, a system is a step by step process that you follow to do a particular task so that you achieve a specific result. Most people tend to get things done without putting too much thought into developing efficient actions to…

7 Ways To Extend Your Smartphone Battery Life

According to a study, although only 17 percent of Americans have a smartphone, over 49% of small business owners are reported to own them. In Canada, almost one of every five Canadians now owns a smartphone. With over 350,000 apps for the iPhone, we can’t deny the increasing popularity and usefulness of smartphones. As a…

Social Influence: If Danny Brown Can Do it…You Can Too!

There’s a lot of talk about online social influence and many wonder if it should really matter or if it has any real value. The Oxford English Dictionary defines “influence” as: The power or ability to affect someone’s beliefs or actions, a person or thing with such ability or power, the power arising out of status, contacts,…

Tag Lines: Just Do it!

Did you know that my tag line is “Life Made Simple” because my mission is to strategically simplify the life of passionate entrepreneurs who are overwhelmed and busy running their business and lives. In 3 simple words, my tag line represents what I stand for and resonates directly with my market. Tag lines are probably…

Managing Your Business in the Cloud

Managing your business “in the cloud” has become easier than ever. Cloud computing is a common term which means providing services over the internet (where “the cloud” is a metaphor for the internet). Almost every business activity you can think of has a cloud based application, from marketing to phone services to operations to client services….

Facebook for Business: Mind Your Manners!

So I was walking down the street the other day and out of nowhere this guy (total stranger) bumped into me. He looks at me and says…“wanna be my friend”?  I was baffled and pretty wary! I didn’t know who he was, knew nothing about him or why he wanted to be my friend! My…

Mint.com— Show Me The Money!

My favourite subject “money”…well maybe not, but it should be a primary concern for anybody or business. Having to manage  finances it not always easy or straight forward. Having worked in the financial service industry for many years, I have seen many families with credit card debts well over what they could afford, many not…

10 Surefire Ways to Add Hours to Your Days

Are you continuously running around trying to get things done and never feel like you can catch up? Here are some time management tips to help you add hours to your days. 1. Driving to work If you plan your commute by leaving a little before or after rush hour, you’ll save tones of time…