Ever since Google+ was launched back in 2011, it’s constantly being compared to Facebook. Anytime a new feature is introduced on either platform, they’re being accused of copying or competing with each other. It seems like users are either on one side of the fence or the other. The rumors usually goes both ways: Google…
Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are 10 tips you can use to run a successful Facebook Business Page: 1. Find the Answers Why: Why should you be on Facebook? Not every business should…
The following Facebook tips are pretty straight forward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well. So, I thought I would give you a recap of what every Facebook Page…
One question I often get from Facebook Page owners is how to create custom tabs for business Pages. There are a large number of companies that offer apps which you can install on your Page with different functionality and at a wide range of different prices. In case you didn’t know, custom tabs can be added to…
Understanding how your Facebook Page is performing is a crucial part of your Facebook marketing. This will allow you to better understand your audience and make adjustments to your marketing strategy so that you can use Facebook to your advantage. Facebook Insights will help you analyze your Page performance. This is an overlook of Facebook…
If you’re using Facebook or any other online platform, you can be a potential target for hackers. Everyone is at risk including web experts, just read what happened to Danny Brown (well-known blogger and VP at Jugnoo, Inc.) who was the victim of malicious hackers on his Facebook account on July 14th. Fortunately, there are…
Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow. By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. Make sure you’re familiar…
UPDATE (April 17, 2012): After filling out the form to get access to Facebook “Offers” and not having any success with that (surprise surprise), I spoke to my Contact at Facebook and his answer: “There are plans to bring the offers out to everyone in the next few weeks. They are rolling out several different…
If you haven’t heard, not all of your Business Page posts appear in your fans newsfeed. In fact, according to Facebook the average Page post is only reaching 16% of the page’s fans. Since most fans never go back to a Facebook Page after they’ve initially liked it, it is really important to make sure to understand…
Getting a Facebook friend request from a business always makes me scratch my head! It makes me wonder why a business would do that? Did you know that it’s against Facebook terms to use a business name in a personal profile? According to Facebook: “Profiles (timelines) represent individuals and must be held under an individual…
