Building client loyalty can seem like a thing of the past. Actually, if done right, it’s still possible to keep your customers coming back for more.
We’ve all heard this before, “it’s much more expensive and difficult to acquire a new customer than it is to retain an existing one”.
Here are a few tips on how to make sure you have loyal customers for your business:
1. Get to know your customers
Knowing details about your customers’ lives, buying habits and needs will help you understand them much better. Consequently, you’ll be able to serve them better and they’ll appreciate the individual attention. Use a CRM system to keep track of all the important information you have gathered about your customers over time. Little details can make a big impact!
2. Keep in touch
After you’ve closed the deal with your clients and finished their project, you have to make sure to keep in touch with them on a regular basis. You can send newsletters, holiday cards, birthday cards, interesting articles, etc. Remember-out of sight…out of mind!
3. Say thank you
Every customer want to know that they’re special and you should show them how much you appreciate their business.
4. Acknowledge your brand ambassadors
Putting the people who support your business in the spotlight will make them feel special and make them talk about your business even more.
5. Use social media
You can build relationships with your customers through social media and keep them up to date with interesting news about your company, contests and specials.
6. Provide outstanding customer service
Delivering on promises, being honest and going above and beyond expectations are all things that your customers will not only appreciate but will make them remember you.
7. Reward your customers
Offer special discounts to your best customers for referring business or to keep them coming back.
Remember: Create a plan of action for what you will do on a regular basis to keep your customers loyal and commit to doing it no matter what!
Since we’re talking about loyalty, here’s Carley Knobloch from Digitwirl with a great Smartphone app to keep track of all your loyalty cards.
Get your loyalty cards out of your wallet and into your Smartphone
From the pet store to the bookstore everyone seems to have loyalty cards these days. They’re great. They get you discounts and exclusive deals, which may be why your wallet is jammed full of them. Or, you may be the type who hates carrying them all around with you, but inevitably the one you need is stashed in a drawer at home.
Cardstar is a simple, yet brilliant, app that puts all your loyalty cards in the palm of your hand (assuming that hand is holding your smartphone). Download it for free to your iPhone, Blackberry or Android and then using your phone’s camera just scan the bar codes on the back of your cards. Boom! Cardstar reads the barcode and stores them where they can be scanned at the checkout counter just like you would your plastic card. Cardstar will also show you which of your stores are offering special deals and help you score coupons to save you even more money. No wonder the loyalty card program we’re most loyal to is Cardstar.
Check out this week’s Twirl and see how easy it is to ditch the plastic and hold on to more paper–you know, the kind with dead presidents on it?
Digitwirl is the weekly web show that offers simple solutions to modern day problems. In 3-minutes, Digitwirl brings busy women the very best time, money, and sanity-saving technology, and then teaches them how to use it, step-by-step. Digitwirl was created by technology lifestyle expert Carley Knobloch, who uses lots of technology to manage her busy life as mom of two and entrepreneur. Become a subscriber to get weekly show alerts and exclusive deals at Digitwirl.com, or follow Digitwirl on Twitter at @digitwirl.
CardStar Puts Loyalty Cards Into Your Smartphone