Cool Tool Review: Tumblr

Tumblr has been gaining popularity lately so I wanted to check it out for myself. I played around with it and I am testing its features and benefits to see if it is worth putting my energy and time into a new platform. You can check out my new Tumblr Blog My Faves On The Web.

According to Quantcast Tumblr is growing at 40 million posts per day, has over 29 million blogs and attracts more than 72 million visitors per month. This fast growing social network is definitely one to watch.

What is Tumblr:

Founded in 2007, Tumblr is a blogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use (Wikipedia).


  • Free service
  • It has built-in tagging and sharing capabilities to make content easily discoverable and spreadable among Tumblr’s community
  • Compared to other platforms like WordPress, Tumblr is really simple to use. It’s easy to set up and offers plenty of Themes or templates to get you going fast without that learning curve
  • Tumblr is great if you’re creating and sharing a lot of visual elements. Images with a small amount of descriptive text work best
  • You can also integrate Google Analytics


  • Tumblr is hosting your content so you don’t have full control of your blog
  • You can customize your Theme but to really adapt it for your business, you’ll need to have some html coding knowledge
  • Although Tumblr says that they are Google optimized, from what I have read, it has poor SEO juice
  • Tumblr seem to have an increasing problem with spammers
  • The demographic for Tumblr is pretty young. If your target market is not there, you might be at the wrong place

Here’s the breakdown of who is using the blogging platform, according to Mark Coatney from Tumblr: “In the U.S. the audience tends to be younger — 56% of the service’s 25.2 million monthly visitors are under 34, and users skew slightly more male (52%)”.

For free and premium Themes, check out the Theme Garden . You can also have your own domain name if you decide to purchase domain from a registrar like GoDaddy or Bluehost. To find out more on how to add your own domain, take a look at these instructions.

So after having created my own Tumblr Blog, customized a Theme and added a few posts, I enjoy the simplicity and ease of use but I’m still undecided if it is the right place for me. I will definitely not replace my WordPress blog with Tumblr but it might be a nice addition to a social media strategy.

Do you think Tumblr is a good place for businesses?

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »