Do Small Business Owners Need a Wake-up Call [infographic]

Small business on the web

Now, of course we all realize that statistical data can vary greatly depending on the sample size, methodology of the research, the geographical location and many other factors which may influence the outcome. Nonetheless, looking at different statistics from various sources will provide an idea of the trends on a particular subject.

According to my research which I provide in the infographic below, we’re seeing a huge trend that clearly demonstrates how consumers are being influenced by the web in addition to the growing popularity of mobile devices and smartphones.

Small business owners have amazing opportunities to market and grow their business online but according to the numbers, this is simply not the case!

According to

  • 44 percent of small businesses don’t even have a website
  • Only 27 percent of small businesses use Facebook.
  • 65 percent of small businesses say that mobile marketing is not valuable to them.

This should be a wake-up call to all small business owners and hopefully they will take advantage of these findings to take action and get in the game!


Why do you think small businesses are not taking advantage of the web and technology as much as they should?

  • I’ve never understood the need for infographics. When you have so much information such as is usually contained in an infographic, a bulleted or numbered list would do just as well.

    Maybe it’s because I’m so ‘old school’ but I’ve always found infographics to be unnecessarily confusing.

    • Genevieve

      Thanks for your comment Ken. Most people are visual learners so they like to see ideas presented in a graphical manner. Infographics can also be easily scanned which usually works well on the web where users have such short attention span. But most doesn’t mean all! Just like you, my husband (who is an Engineer) is probably one of those who doesn’t represent the majority since he loves to get into the details and read the fine print. Everyone is different but it’s always nice to change it up once in a while.

  • Interesting stats.

  • These are really staggering statistics! As someone who doesn’t have a smartphone myself, I found those numbers really interesting. It’s definitely something for me to take a look at, both personally and professionally. Thanks!

  • It is hard to believe that people get stuck in their old habits. Social Media is so much less expensive than traditional ads, and so effective. Good post!

  • Great infographic. I didn’t realize that 44% of small businesses didn’t have a website-wow! It’s so important to make sure your website is easily read from smart phones for sure. Thanks!

  • This post was a wake-up call for me. Sometimes it’s hard to know how to priotize tasks when time is limited. You make it clear that social media needs to be a priority. Great job illustrating that point.

  • Wow, fascinating infographic! I especially like the toothbrush vs. cell phone stat! 🙂 I didn’t realize so many small businesses don’t have websites. That was the very first thing I did when I started my business!

  • Great explanations and the info-graphic is awesome! It is a time of growth for all of us and small businesses need to change the way they connect! Such a great topic to explore!

  • Learning to manage technology is critical to business success. Yes, it takes time and yes, it can seem overwhelming but that’s where good delegation and outsourcing can come in. THere is some great information in this infographicl. Definitely worth sharing.

    • Genevieve

      Thank you Marie. You’re totally right, it’s really important to know when to delegate and where to go for resources. Using the web and understand its importance is a must when you’re in business!

  • I love this! So many small businesses still don’t get it. Your infographic is amazing too.

    • Genevieve

      I know many local businesses that feel that it’s a waste of time. That’s really too bad that they don’t get it! I’m sure with time, they’ll understand the importance of the web when they see their competitors fly by them, especially since everything is going global.

  • Great info! In my area small businesses are definitely missing out on the great benefits that having a strong online presence can offer! It is no longer a luxury, it is absolutely essential!

    • Genevieve

      Well said Angie!

  • Interesting info! As a biz owner, it’s surprising that others haven’t joined in. As someone who provides online services for small biz owners, it’s good news! LOL Thanks for such a thorough picture!

    • Genevieve

      There are definitely a lot of opportunities here Martha:)

  • That infographic is so powerful, Genevieve … hopefully powerful enough to convince more and more small- to medium-sized businesses that they can no longer hide from the internet and social media. What a great marketing tool!

    • Genevieve

      Thanks Sharon.

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »