Does Your Business Really Need a Twitter account?

TwitterEverywhere you look it seems that people are talking about Twitter. You might be curious to know if your business should also be on Twitter.

1. First ask yourself: WHY?

Figure out what your goals and purpose are when using Twitter. Perhaps you want to use it for customer service, communication, increasing your online presence, promoting your products or services, research, increase traffic to your website, etc. Opening a Twitter account and not knowing why you’re on Twitter will only get you frustrated! What are you trying to accomplish?

2. Are you customers and prospects hanging out on Twitter?

Another piece of information you need to ask yourself is whether your target market hangs out on Twitter. Since establishing a presence on Twitter takes a lot of time and commitment, you want to make sure that you focus your energy on the right platform.  Do your research and make sure that you figure out where your target market spends their time. Wherever they are, that’s the place you need to be!

3. Do you have the time?

Establishing a presence on any social networks will take time and commitment. You should see this as a long term project and expect to put in some time before you see the payoff. Social media is about building relationships and establish trust with your audience. This takes time!

4. Do you have the know-how?

You created a Twitter account and now you ask yourself “now what”! Although it seems straight forward, a lot of people abandon their Twitter account after a few months (probably because they don’t understand how to use it and expect immediate benefits) and 53% of Twitter users never post any updates.

There are many ways to use Twitter effectively and unfortunately it’s not as simple as posting updates about your products or services. There are many tools that will make your time on Twitter more efficient and help you succeed in achieving your goals. Make yourself familiar with the tools, general guidelines and twitter etiquettes and you’ll increase your success rate significantly.

5. Do you have the resources?

Depending on the size of your business, you will have to decide who will be in charge of your Twitter account. There are several options you can chose such as doing it yourself, outsourcing or using internal staff. The decision will depend on your budget, time and your company’s marketing strategy.


Twitter Facts

There are 75 Million Twitter users Worldwide (hubspot)

Twitter users are more educated than the general population (hubspot)
63% of Twitter users have a 4-year college degree or higher, as compared to only 40% of the general population.

Twitter users have higher incomes than the general population (hubspot)
47% of Twitter users earn $50k or more per year; 24% earn more than $75k. Compare that to 33% and 18% among the general population, respectively.

24% of Twitter Users check Tweets several times per day (source: Symosos )

Companies that use Twitter average 2x more leads per month than those that do not (hubspot)
This, perhaps, is the most compelling reason of all to invest some time on Twitter—particularly if your target customer is educated, affluent, and tends to be an early adopter.

72% of the top US companies have a Twitter account (source: Symosos )

Do you see benefits in using Twitter for your Business?

Image by Rosaura Ochoa


Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »