If you haven’t heard, not all of your Business Page posts appear in your fans newsfeed. In fact, according to Facebook the average Page post is only reaching 16% of the page’s fans. Since most fans never go back to a Facebook Page after they’ve initially liked it, it is really important to make sure to understand how Facebook works and increase the chances of your posts to show up in your fans’ news feed.
The average Facebook user has around 130 friends and is connected to approximately 80 community pages, groups and events. Most users would be overwhelmed to see all of the activity generated by these connections.
To avoid this, Facebook use an algorithm formula called EdgeRank to decide what users will see in their newsfeed. This formula is based on 3 elements: Affinity, Weight and Time Decay.
[Note: There's an unfortunate typo in my infographic, it should say Time "Decay". I apologize for that and thank you for those who brought it to my attention.]
One important thing you need to know about affinity is that affinity is one-way. This means that even if you’re visiting your friends profile and commenting or liking their content, it doesn’t increase the chances of your Page posts to appear in your friends’ newsfeed.
It’s also worth mentioning that each person’s Edge Weight is different. As an example, someone who clicks and looks at pictures is more likely to have them show up in their newsfeed than someone who isn’t as keen on them.
What type of post gets more interactions on your Page?
Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. 
[...] Link [...]
[...] Link This entry was posted in Social Media and tagged billion, history, launch. Bookmark the permalink. ← A Timeline of Apple Mac Products from 1998-2010 (Infographic) [...]
[...] Bronvermelding [...]
[...] For a lot of people edgerank is nothing new. In fact, tips can be found online to raise your own edgerank, like the one shown here ( through vasimpleservices) [...]
[...] Infographic Source This entry was posted in Social Media and tagged Social Media Report, social media stats, Social media by Admin. Bookmark the permalink. [...]
[...] VA Simple Services: The average Facebook user has around 130 friends and is connected to approximately 80 community [...]
[...] fantastic infographic put together by VA Simple Services also details some of the key points to [...]
[...] | vasimpleservices En Genbeta Social Media | La infografía de la [...]
[...] Lachance, a virtual assistant to businesses, provided the following infographic to explain EdgeRank and why it’s so [...]
[...] 圖文參考資料：vasimpleservices，首圖來源：thewhizzer, CC licensed (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/zh_TW/all.js#xfbml=1&appId=205194669581561"; fjs.parentNode.insertBefore(js, fjs); }(document, "script", "facebook-jssdk")); Posted by admin at 11:39:28 Tagged with: Affinity, EdgeRank, Facebook Page、時間衰變, Fan Page, Time decay, Weight, 權重, 發言策略, 粉絲, 粉絲專頁, 親和力, 邊際評比 [...]
[...] 圖文參考資料：vasimpleservices，首圖來源：thewhizzer, CC licensed (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/zh_TW/all.js#xfbml=1&appId=205194669581561"; fjs.parentNode.insertBefore(js, fjs); }(document, "script", "facebook-jssdk")); Posted by admin at 11:27:39 Tagged with: EdgeRank, Facebook, Facebook Fans Page, Facebook 粉絲專頁, Fans, post, 粉絲, 親和力, 貼文, 運算公式, 邊際評比 [...]
I never heard of this endgegraph ever before. Quite interesting to learn. Great infographics. Would you allow me to post this infographics on my blog with a reference link to this post?
John Scully recently posted..Top 10 Advantages Of Business Partnership
Sure John, you can use it
[...] Lachance, a virtual assistant to businesses, provided the following infographic to explain EdgeRank and why it’s so [...]
Actually it’s the meaning of “require” in that sentence that I don’t get…
I mean that your EdgeRank score will be higher when people share your posts versus a like. Commenting on a post requires more action than a like, etc. The weight gets higher to lower in the order posted on the infographic (Share -> Comment -> Like -> Click).
About the FaceBook Edge Rank, I don’t understand “Activities that require higher user engagement get a higher score” at the begining, do you mean that it will be higher if the reader needs to share to see it? That you will increase your Edgerank if they share? Or simply that share > Comment > Like > Click
[...] Source : vasimpleservices.com [...]
[...] 圖文參考資料：vasimpleservices __spr_config={pid:'4f193c32396cef46ec0000c4',title:'為什麼你 84% 的 Facebook 粉絲都神秘失蹤了？',ckw:'Facebook Page,時間衰變(Time decay),權重(Weight),發言策略,粉絲,粉絲專頁,親和力(Affinity),邊際評比(EdgeRank)',chan:'',no_slide:'',slide_logo:true,pub:'2012-04-20 02:13:30',url:'http%3A%2F%2Ftechorange.com%2F2012%2F04%2F20%2Ffacebook-edgerank-what-you-need-to-know-infographic%2F',header:'再讀一篇吧'};var content=document.getElementById('simplereach-slide-tag').parentNode,loc;if(content.className){loc='.'+content.className;} if(content.id){loc='#'+content.id;} __spr_config.loc=loc||content;(function(){var s=document.createElement('script');s.async=true;s.type='text/javascript';s.src=document.location.protocol+'//d8rk54i4mohrb.cloudfront.net/js/slide.js';__spr_config.css='document.location.protocol + ' var tg=document.getElementsByTagName('head')[0];if(!tg){tg=document.getElementsByTagName('body')[0];} if(tg){tg.appendChild(s);}})(); 延伸閱讀 網路取代電視 成為青少年新聞來源 2011-01-05 [...]
[...] siden er inspirert av bloggen VA Simple Services Der finner du resten av nfografikken under, og noen flere [...]
[...] Facebook’s algorithm prioritising certain stories over others, that isn’t always the case as a new infographic looking at Facebook’s Edgerank [...]
I always wonder what is Facebook equivalent to Google’s page rank. Thanks for the info I will definitely use it.
[...] algorithm prioritising certain stories over others, that isn’t always the case as a new infographic looking at Facebook’s Edgerank [...]
[...] VA Simple Services Share this post:FacebookTwitterStumbleUponEmailLike this:LikeBe the first to like this [...]
Great graphic, but the 10 Rules at the bottom are really the juiciest info here. Post these on your wall.
Denise Sonnenberg recently posted..9 Examples of Successful Use of Pinterest for Marketing
Thanks Denise!
Great infographic! I like how it contains great tips for business owners wanting to get more fan views on their fan page status updates.
Karla Campos recently posted..iPad 3rd Gen Giveaway
Thanks Karla!
I like the easy way you mapped it out for us newbies. Thanks for the post, I enjoyed learning more aobut EdgeRank. ~Digger #KIWK
Thanks for your positive comment!