Facebook Offers: How it Works

UPDATE (April 17, 2012): After filling out the form to get access to Facebook “Offers” and not having any success with that (surprise surprise), I spoke to my Contact at Facebook and his answer: “There are plans to bring the offers out to everyone in the next few weeks. They are rolling out several different things at once right now. So they are going out in increments”. So, we should all get it soon. Watch for it on your Business Page Timeline.

Facebook is rolling out Offers which allows someone who “likes” a business or brand on Facebook to receive special deals. Facebook offers are free to use for Page owners.

How it works

  • A Business Page can post Offers to their page just like they would any status update and the Offer will appear in the follower’s news feed.
  • Offers images are 90 pixels by 90 pixels.
  • Headline text allows 90 characters.
  • Terms and conditions text allows 900 characters.
  • You have to set an expiry date.
  • Make sure your Offer is well thought-out. According to Facebook “…offers with substantial discounts of at least 20% off regular prices will generally reach more people. Similarly, offering something for free typically performs better than discounts.
  • You can’t edit an Offer after you post it.
  • To stop an Offer that hasn’t expired yet, simply delete the Offer from your Page. Make sure that you honor your Offers and follow the terms that you have set.
  • You can see how many people have claimed your Offer below the offer’s headline.
  • You can choose to target your Offer’s audience by country and language.
  • Make sure that all your staff is aware of the ongoing Offers so that there’s no confusion when customers try to redeem them.

To Claim Offers

When people see your Offer in their news feeds or on your Page, they’ll need to follow these steps to claim and redeem your Offer:

  1. Click Get Offer to see details.
  2. Click Claim Offer to have the offer sent to their email address associated with their Facebook account.
  3. Assuming that you have a physical location, they will need to bring the Offer email to your business to redeem it. They can show it in printed form or on their mobile phone.
  4. If for some reason the Offer wasn’t received by email, visitors can go back to the Offer on the business’s Facebook Page or on their own timeline and Click Resend Offer.

From a Business Page perspective, this new feature can be really beneficial but it should also be very interesting to see if Offers will be well received by Facebook users and if business will abuse or misuse them.

It’s important that if you’re going to create Offers, you make them substantial and interesting enough that you’re fans will want to click on them. If your Offers are seen as “spammy”, you’re running the risk of people unliking your Page and you’ll end up losing potential customers instead of gaining business.

For now, Offers are not available for all Page owners but you can contact Facebook to request it by filling out this form here.

What do you think about this new feature?




Image: Michal Marcol / FreeDigitalPhotos.net

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »