Are you friends with the bikini girl?

If you are using Facebook as part of your business marketing plan, chances are that you’re looking to grow your network. I’m always amazed to see who some people choose to associate with.

With some of the new features on Facebook, when you become “friend” with someone it will show up in the news feed along with their picture and is public information. Yes guys, when you become “friend” with the bikini girl, I can see it! If you are going to use social media as part of your marketing tactic, first you should probably know who your target market is and figure out what you’re trying to accomplish. Sending out or accepting friend requests left and right, although will add to your network might just get you nowhere if none of your audience is interested in hearing about your product or services. I’m not saying that having 5000 untargeted friends in your network (don’t forget the 5000 Facebook friend limit) won’t bring you any business but concentrating your efforts on the right people will be much more efficient. Also, don’t forget that some people will judge you and your business on who you hang out with.

So before accepting friend requests from the bikini girl, take a step back and start developing your strategy.

Picture from Dynamite Imagery at freedigitalphotos.net

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »