How to Grow your Twitter Network

how to grow your Twitter networkThere are many different reasons why people use Twitter. It’s a great tool to extend your reach and create visibility for yourself or your business. Twitter enables you to interact with people from all around the world and can be a fantastic marketing tool. But without followers, it’s just like talking to a wall!

Here are some tips on how to grow your Twitter Network:

How to get Followers 

  • Publish helpful and interesting content. Avoid continual self-promotion
  • Make sure your bio is complete (including a proper profile picture). People using the Twitter Search function will be able to find you according to your name, username and your bio. Also try including keywords in your bio
  • Be human
  • Follow others
  • Interact and join in conversations
  • Participate in Tweet Chats
  • Run a Contest (make sure to follow the Twitter Contest Rules)
  • Retweet people
  • Use hashtags (the “#” symbol) before a relevant keyword to help your Tweets show more easily in Twitter Search
  • Add the Twitter follow Button on your website so that your website visitors can follow you directly from your site
  • Add yourself to Twitter Directories (see below for some suggestions)
  • Update your status regularly

 Where to Find People to Follow

From the Twitter Discover Tab

Find People to Follow with the Twitter Discover Tab

  • Use your email address book in Yahoo, Gmail, Hotmail or AOL
  • Search accounts by categories
  • People you may know Suggestion. These suggestions are made based on an algorithm which includes relationships of people you already follow, and many other factors.

Twitter Directories

There are many Twitter directories on the web. Here are a few:





Use other People’s Lists

Twitter Lists

Take a look at the lists people create on Twitter. The best way to take advantage of this is to look at someone in your field or industry, see who they have on their lists and simply pick the people who you think would be interesting to follow.

 Know the Rules

 Automated Following or Un-Following

The only automated following that Twitter allows is auto-follow-back (following a user after they have followed you). Automated un-following is also not allowed.

Take a look at ManageFlitter. This tool will help you clean up your account and unfollow fake accounts, people who are not following back, inactive accounts, etc. This type of service is allowed as long as you don’t bulk unfollow people. You’ll have to click on each person manually, and then click unfollow.

Aggressive following

Aggressive following is defined as randomly following hundreds of accounts just to get attention. Aggressive follow churn is when you’re following and then un-follow a large number of users. Twitter is discouraging these practices and may lead to account suspension.

Getting Followers Using Third Party Applications

Using applications or services that promise to get you loads of followers fast is not allowed according to Twitter Rules. Keep in mind that most of these services add fake followers to your account. If a third-party application causes your account to break Twitter Rules, your account may be suspended.

 The 2000 Follow Limit 

Every user can follow 2000 people total (follow limit is 1,000 per day). Once you’ve reached the 2000 follow threshold, you’ll be limited to the number of additional users you can follow according to your ratio of followers to following. When you reach that limit, Twitter will show you an error message and you’ll have to wait until you have more followers before you can follow additional users.


Growing your Twitter network will take some time. Having a large number of Twitter followers may look “impressive” but the quality of those followers is much more important.

Do you think Twitter is a useful marketing tool?

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Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »