LinkedIn: The Forgotten Hero

LinkedIn heroWe hear a lot about how great Facebook and Twitter are for business but we often forget and sometimes underestimate the power of LinkedIn. Where else can you find a social media platform where you’re able to network with so many successful businesses, entrepreneurs and influential decision makers?

LinkedIn Quick facts:

  • LinkedIn is the world’s largest professional network with over 90 million members.
  • LinkedIn adds a new member every second.
  • The average household income of a LinkedIn user is around $107,000.
  • Over 50% of them represent some level of senior management.
  • Executives from all Fortune 500 companies are represented on LinkedIn.
  • LinkedIn is usually one of the top search results that show up when you search someone’s name.

Here are a few things you should consider when creating a LinkedIn account:

1. Set up your profile and make sure it’s 100% complete. Without a completed profile, people might assume that you are not active on LinkedIn. Here’s what makes a complete profile according to LinkedIn:

  • Your current position
  • Two past positions
  • Your education
  • Your profile summary
  • A profile photo
  • Your specialties
  • At least three recommendations

2. Try to connect with people in your niche market and influential people. Make connections with all of your previous coworkers, college classmates and import your email address book. Some people think that they should only connect with people they personally know but I think by using this strategy, you’re limiting yourself…but it remains a personal choice!

3. Participate! Find some groups that are related to your industry or market and get involved. Answering questions on LinkedIn Answers is also a great way to get people to notice you. Be conscious of the way you respond to questions. I’ve came across some people who were answering questions with the “know it all” attitude! You’re trying to provide help and give your professional opinion, not convince or ridicule people.

4. Connect your blog to your LinkedIn profile with one of the application available which will automatically add an update on your homepage and profile when you have a new blog post.

5. Add your website link to your profile and change the title to the actual title of each of your links (instead of the default “Company Website” title). You can add up to three websites to your profile.

LinkedIn Links

6. Change your Public Profile URL. You should change the default URL which contains your name and some numbers to  “ It will be easier to share and search engines will like you better.

7. Brand yourself in the headline. The headline default shows the last job you’ve had. You can change it to reflect your own brand and include key words.

Linkedin Headline

There are ongoing debates about which social media platform is best to use for businesses. In my opinion, they’re all so different and it really depends on your goals and where your market hangs out. Some businesses might not benefit from being on Facebook but do extremely well on LinkedIn because they deal with top executives which are mostly found on LinkedIn. The point is, make sure to do your research before you dive into any social media platforms.


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Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »