Wasting Time Surfing the Web? RSS Explained

Do you surf the web to find interesting content but find that it takes too much time out of your day? The easy solution is to subscribe to blogs by RSS feeds. RSS which stand for Rich Site Summary (or often known as Really Simple Syndication) is a fantastic way to save you time by…

How to Prevent Hackers From Taking Over Your Facebook Account

If you’re using Facebook or any other online platform, you can be a potential target for hackers. Everyone is at risk including web experts, just read what happened to Danny Brown (well-known blogger and VP at Jugnoo, Inc.) who was the victim of malicious hackers on his Facebook account on July 14th. Fortunately, there are…

WordPress Plugins for Easy Blog Customization

There’s no question about it, WordPress is an amazing blogging platform. Some well known brands such as CNN, Yahoo and General Electric trust and use WordPress to run their websites. In fact more than 16% of all websites are running on WordPress in 2012. WordPress holds 53.8% of the market share for Content Management Systems (CMS)….

4 Critical Reasons Why Your Business Needs to be Social

After having a discussion with a top level executive at a major cosmetic company, it dawned on me that some businesses are still not understanding the importance of social media and unsure of what it can do for their business. Large corporations are often even slower at adapting to change, especially when it comes to…

Image Alt Tags: Optimizing Images for Search Engines

Search engines can’t see images! Don’t miss out on additional search traffic, make sure to optimize all your website images including your blog posts. With the increasing popularity of infographics and image sharing sites such as Pinterest, it is extremely important to make your images SEO friendly. Alt Tags Alternative text for images (Image Alt…

Facebook Promotions: Know the Rules

UPDATE: Facebook contest rules have changed. Please visit Facebook Promotion Guidelines for the updated rules. Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow. By breaking Facebook Terms, you run…

Pinterest it’s Not! Clipix More Than a Photo Sharing Tool

Over the years, I’ve tried many many tools to try to stay organized and I’m always on the hunt to discover the next best one (did I say many many tools…)! So when I stumbled on Clipix, I first assumed that it was just a Pinterest copycat! Well, I was wrong! “Clipix provides you with…

Do Small Business Owners Need a Wake-up Call [infographic]

Small business on the web

Now, of course we all realize that statistical data can vary greatly depending on the sample size, methodology of the research, the geographical location and many other factors which may influence the outcome. Nonetheless, looking at different statistics from various sources will provide an idea of the trends on a particular subject. According to my…

2 Social Media Tools You Should Try Right Now

UPDATE: Unfortunately Timely has announced that it is shutting down. I encourage you to check out Buffer. If you’re running a business, I’m pretty sure that you don’t have much spare time and any tools that will help you be more efficient should be valuable to you and your business. So, here are 2 social…

Facebook Offers: How it Works

UPDATE (April 17, 2012): After filling out the form to get access to Facebook “Offers” and not having any success with that (surprise surprise), I spoke to my Contact at Facebook and his answer: “There are plans to bring the offers out to everyone in the next few weeks. They are rolling out several different…

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »