2012 Social Media Marketing Industry Report: Key Findings [infographic]

Social Media Examiner recently came out with their fourth annual Social Media Marketing Industry Report. This report provides fascinating insights into what marketers are doing, what they’re struggling with and which direction they’re going in the future. It’s pretty interesting to look at the trends and can be beneficial in helping you determine where to…

Facebook EdgeRank: What you Need to Know [infographic]

If you haven’t heard, not all of your Business Page posts appear in your fans newsfeed. In fact, according to Facebook the average Page post is only reaching 16% of the page’s fans. Since most fans never go back to a Facebook Page after they’ve initially liked it, it is really important to make sure to understand…

7 Reasons to Embrace Online Culture

By now, brands and businesses understand the importance and the need to include online marketing to their overall marketing strategy but the problem is that it seems like a huge number of them are doing it WRONG! Unfortunately, the lack of understanding, planning and commitment is leading businesses into social media failure! 30% Online Customer’s…

Facebook Marketing: Are You Breaking the Rules?

Getting a Facebook friend request from a business always makes me scratch my head! It makes me wonder why a business would do that? Did you know that it’s against Facebook terms to use a business name in a personal profile? According to Facebook: “Profiles (timelines) represent individuals and must be held under an individual…

Get More Facebook Likes by Linking Your Personal Profile

If you have a Facebook business Page, it might be good idea to link your Page to your Personal profile so that people can find your Business Page and help increase your Likes. If you don’t link your Page, your place of work will usually be linked to an empty community page like the one…

Facebook Timeline for Businesses: 10 Most Important Features You Need to Know

Facebook Timeline for brands has finally rolled out and every Business Page will be automatically be switched to the new Timeline by March 30th 2012. So like it or not, you’ll have to make the proper adjustments to your Business Page. Here’s what you need to know: 1. Covers The Timeline cover picture is where you…

Pinterest Controversies Giving You Second Thoughts? Just Asking!

Pinterest has been in the news lately not only because of it amazing growth and popularity but also for some different controversies. I totally fell in love with Pinterest as soon as I pinned my first picture. I loved it so much that not only did I write a post about it, but I also…

The Anatomy of a Tweet

If you’re just starting out on Twitter, figuring out how it works may be challenging at first. Here’s a Tweet broken down to help you understand what it all means. Knowing the basic terms and with some practice, you’ll be on your way to joining the twitosphere! Twitter basic terms you should know: Follower: A follower is…

Are You Addicted to Social Media? Just Asking!

Hi, my name is Genevieve…and I’m addicted to social media! That’s right, I admit it! I’m not certain exactly what makes people get hooked on social media sites, I’m sure it’s different for everyone. Perhaps it’s friendship, the opportunity for self-expression or just for something to do. How do you know if you’re addicted to social…

Social Media Marketing: Don’t Get Fooled by the Numbers!

The 2 most common issues I see with social media marketing are (1) people trying to be everywhere on the web because they try to follow what others are doing and (2) they suffer from the new “shiny object syndrome” (the uncontrollable need to try every new tool or platform you see). I usually suggest to stick to…

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »