Social Influence: If Danny Brown Can Do it…You Can Too!

Social InfluenceThere’s a lot of talk about online social influence and many wonder if it should really matter or if it has any real value.

The Oxford English Dictionary defines “influence” as: The power or ability to affect someone’s beliefs or actions, a person or thing with such ability or power, the power arising out of status, contacts, or wealth and the power to produce a physical change.

So although numbers may seem impressive, influence is not about the number of Twitter followers, Facebook “likes” or Klout scores.

Influence at its “best” is used to encourage others to start doing things that make a difference; the greatest way to encourage others is to lead by example. And you don’t have to be Mother Theresa or Gandhi to make a difference!

“Nobody can do everything, but everyone can do something.” – Author Unknown

Danny Brown is one person that’s making a huge difference. Co-founder and partner at Bonsai Interactive Marketing, a full service marketing agency, Danny Brown is also the founder of the 12for12k Challenge. This is a community-driven social media charity initiative to connect globally which has already helped rise over $100,000 for different charities since inception in 2009.

By using the power and outreach of social media to spread the word, 12for12k helps supported charities connect with as wide an audience as possible.

Not only is Danny a rock star at what he does with his amazing ability to tell stories and empower people but he’s actually using his gift to reach out and help people with a new charity being supported every month.

One of the first charity organizations the 12for12k is supporting is Jodi’s Voice. This charity is dedicated to increasing awareness and support for stalking in the U.S., which affects more than 3.4 million people every single year. Jodi’s Voice was set up out of tragedy. It was named after Jodi Sanderholm, who was murdered by a stalker. Jodi was only 19 when she died.


I invite you to go check out the 12for12k website and see how you can help and use your own influence to make a difference. Let’s use the power and outreach of social media to spread the word.


Image: Sura Nualpradid /

Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »