However big or small, the quality of your friends, connections and followers is what matters. The ones that will be advocates for your content and your brand are the ones you should pay special attention to.
A brand advocate is someone who consistently shares your brand with their network in a positive way. By connecting with them and encouraging them to share your content, you get them to engage and sing your company’s praises which helps spread the word for you.
Based on the research of Dr. Kathleen R. Ferris-Costa from the University of Rhode Island’s College of Business Administration:
- Advocates are 70% more likely to be seen as a source of reliable information.
- Brand advocates are 83% more likely to share information than the average internet user.
- Advocates are twice as likely to share product information on social networks than average web users.
- Advocates are 3 times more likely to share brand information with someone they don’t know.
Do you know who your advocates are?