What is Search Engine Optimization (SEO)

Search Engine OptimizationIf you have a website, it is critical that you pay attention to Search Engine Optimization (SEO). After all, what is the point of having a website if people can’t find you or you don’t get any traffic to your site?

According to Search Engine Land, SEO is the process of getting traffic from the “free”, “organic,” “editorial” or “natural” listings on search engines. It is important to note that advertising with Google won’t have any effect on your site’s search results.

When a person searches for something on the web, it requires search engines (Google, Bing, Yahoo, etc.) to look through their billions of documents and return only the results that are relevant or helpful to the searcher’s query.

Popularity is another major factor that will influence the ranking of your website with search engines. Usually, the major engines interpret importance as popularity – the more popular a site, or a page, the more valuable the information contained must be.

Creating consistent, fresh and unique content such as blog posts and articles and sharing it with your different social networks will help increase your website popularity. From a search engine perspective, that means your site can be crawled more often, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.

Here’s a video by Search Engine Land explaining SEO in 3 minutes.


SEO requires commitment and isn’t a one-time process. Search engine algorithms change pretty often, so the strategy that worked last year might not work as well this year. It takes a lot of know-how to optimize a website for search engines and hiring a professional might be your best solution. Nevertheless, you should make yourself familiar with the basics and even more if you’re going to take the do-it-yourself route.

If you want to know more about SEO, I’ve added Google Search Engine Optimization Starter Guide which you might find helpful.


Genevieve Lachance is a web marketing consultant who has a passion for social media and technology based in Montreal, Canada. Read More About Me »