If you’re using social media as a marketing strategy for your business, you might be wondering how to measure the success of your efforts. Klout scores is said to be a form of measurement of your online social influence using your Twitter, Facebook (your personal profile not your Business Page) and now LinkedIn accounts. There are several metrics analyzed to come up with your Klout score which is calculated daily.
Social “influence” may sound nice but it doesn’t necessarily provide you with an accurate measure of your social media success. Not only can Klout be gamed to get a high score but the data is not always accurate. By the way, my Klout account says that I’m influential about the White House!
To figure out if your hard work is paying off you have to know what you’re trying to achieve in the first place which means setting tangible goals. You should probably not rely exclusively on the numbers either, but also on what the numbers bring you at the end of the day. Klout scores should be taken lightly when measuring your online success.
Unfortunately, many people seem to care about those numbers so in my opinion, Klout should not be ignored totally.
Do you think Klout scores should matter when using Social Media as a marketing strategy?